Here’s to the individual. From your coffee order to your musical tastes, you’re not quite like anyone else. So why should your PC be any different? Introducing Dell Optimizer- a built-in, AI-based optimization software that learns and responds to the way you work.

Credits:
Associate Creative Director: Santa Hernandez-Garcia
Art Director: Jordan Robles
Senior Copy Writer: Doug Irving
Creative Director: Shane McGuire
Executive Creative Director: Joel Davis
Senior Producer: Jamie Lovell
CG Partner: Laundry