creative direction

  • I believe in always pitching the wild ideas — the ones that feel a little scary or unlikely to be chosen — because those are the ideas that can change everything.

  • The best work happens when you are having fun

  • Collaboration = Magic

Featured Projects

Featured Projects

Woman smiling wearing Alienware headphones, illuminated pink and purple neon lights in the background.

Alienware renewal Pod

You know those moments of pure, untethered productivity? Where the world around you seemingly disappears and you’re completely focused on the task at hand? That’s The Zone. And when you’re in The Zone with Dell Precision Mobile Workstations, your potential is limitless.
See Project
A person working at a digital music production station with colorful futuristic holographic displays and musical interfaces.

welcome to the zone

A sensorial escape designed to recharge your mind and spark creativity. Blending gaming, color theory, and relaxation, this immersive experience offers a moment of pause in a world that never stops.
See Project

see More work

see More work

expectation
vs. Reality

Expectation vs. Reality is a humorous AI short film exploration that follows an enthusiastic but inexperienced cook determined to recreate a viral recipe. What begins with confidence quickly spirals into chaos, revealing the messy, unpredictable reality behind seemingly effortless online cooking tutorials. Through the alien’s outsider perspective, the film playfully explores the challenges, frustrations, and unexpected joys of stepping outside your comfort zone and trying something new.

Note: This short film was created as a creative exploration of AI filmmaking tools and storytelling. The project was developed for experimentation, learning, and portfolio purposes.

Hola, I’m santa

Yes, that is my real name and it’s pronounced Sun-Tuh. I’m a national and international award-winning creative with over a decade of experience bringing bold ideas to life. Bi-cultural and bilingual (English/Spanish), I thrive in diverse creative environments and believe in the power of visual storytelling to create connection and drive impact.

I'm passionate about strategic thinking, innovative problem-solving, and integrated campaigns, always looking for new ways to push creative boundaries. Collaboration, trust, curiosity, and a sense of fun are the cornerstones of how I work.

Currently, I’m an Associate Creative Director at Dell Blue, the internal creative agency for Dell Technologies, where I've led global 360 campaigns spanning video, digital, social, print, and brand design, always aiming to create cohesive, impactful stories across every touchpoint.
Black and white portrait of Santa Hernandez.

awards

American Advertising Federation ADDY Awards (Austin)

Videographer Awards 2020

How In-House Design Award

Summit International Awards

American Advertising Federation ADDY Awards (District)

American Advertising Federation ADDY Awards (Corpus Christi)

American Advertising Federation ADDY Awards (RGV)

Associated Collegiate Press Pacemaker Award (ACP)