The Assignment

Develop engaging and meaningful out-of-home (OOH) placements that leverage an evergreen approach, highlighting the enduring qualities of Dell Technologies. Giving the audience an experience to remember and talk about – and recall our Brand in a positive way.

The Approach

We will collaborate with an artist to create 3-D installations using unexpected materials. Each installation will symbolize how Dell Technologies is innovating in surprising places and ways. These installations could be either hanging or ground-based, particularly in airports where hanging placements are not available. Additionally, the installations could be designed to light up at specific times of the day. Our goal is to showcase Dell Technologies in the most unexpected places, making the out-of-home (OOH) advertising visually appealing and surprising.

Technology where you least expect it

At Dell Technologies, we are relentlessly challenging the conventional boundaries of what and where a technology company should be. We pioneer solutions that redefine possibilities, from the materials we use to the projects we empower. Dell Technologies is always innovating beyond expectations.

This campaign was not selected. All images were created using Midjourney, Dall-E, Adobe Firefly and edited in Photoshop.

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