Rugged
Dell Rugged is a line of ultra-durable laptops and tablets designed to perform in the world’s toughest conditions—think dust, water, drops, and extreme temperatures. Whether it’s on the factory floor, in the field, or out in the wild, these machines are built to keep working when and where it matters most.This collection of work showcases a range of creative for the Dell Rugged brand—from campaign concepts to storytelling moments—all crafted to highlight the power, reliability, and resilience of Rugged devices in action.more than rugged
Yes, the word rugged means “durable,” “well built” and “strong,” but that doesn’t quite define the Latitude 7220 Rugged Extreme. This machine has the capability to work in nearly any condition, anywhere on the planet, places that would render ordinary tablets useless. However, Rugged doesn't just survive in these dangerous environments.
It thrives.
nowhere is off limits
There are so many places a job can take you. The highest peak in North America, the lowest point in the Grand Canyon, an oil rig off the coast of the Atlantic. Places that ordinary technology just won’t cut it. Lucky for you, nowhere and no job is off limits for your rugged laptop.
This concept was selected and video was awarded to renowned director Henrik Hansen from RSA Films. However, the project had to pivot to a CGI concept due to COVID-19 resctrictions. Imagery on all assets is FPO.
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Executive Creative Director
Joel Davis
Associate Creative Director
Kendall Pippin
Senior Art Director
Santa Hernandez-Garcia
Junior Art Director
Stephanie Romero
Senior Copywriter
Veronica Bradley
Senior Producer
Matt Kuhles
Photographer
Christopher Profera
Project Manager
Ryan Malone
Editor/GIF Animator
Hannah Radcliff
Production Partner
Heist -
Associate Creative Director/Lead Art Director
Santa Hernandez Garcia
Senior Copywriter
Annie Staton
Art Directors
Ashlyn Cramblit & Luis Baca
Creative Director
Shane McGuire
Executive Creative Director
Joel Davis