welcome
to now

The "Welcome to Now" campaign celebrates the transformative power of the present moment, where technology and culture collide in unprecedented ways. It's about embracing the accessibility of modern tools that allow anyone to create, innovate, and push boundaries. By recognizing the importance of living and creating in the now, this campaign invites audiences to seize the opportunities that today’s world offers and make their mark in real time.

Dell technologies + TOURISTS

With Dell’s smart infrastructure and intelligent devices, tourists and scientists can seamlessly collaborate, using everyday moments to fuel meaningful conservation work. By simplifying multicloud systems and unlocking real-time data insights, Dell is helping protect the planet—one photo at a time.

Social media

out-of-home

This was part of Dell Technologies’ Welcome to Now campaign—a celebration of how innovation is happening right here, right now.

For this out-of-home concept, we used the “O” in NOW as a window into the present, literally showing what Dell is doing right now. The idea was simple: the future isn’t some far-off thing—it’s already happening. And Dell is helping shape it in real time.
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Moon_ABIA_1A-TFB-3-2.jpg
E-Waste_ABIA_1A-TFB-1-2_Balcony.jpg
Ice_Cream_ABIA_1A-TFB-1-1_Balcony.jpg
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Dell Technologies + shelves

With Dell Technologies’ intelligent infrastructure, secured devices and simplified multicloud solutions, business owners can stay ahead of demand—without the usual IT hassle. Smart shelves automatically detect when inventory is low and kickstart the restocking process, helping streamline operations from backroom to checkout. The result? Smoother workflows, faster fulfillment, and fully stocked shelves—so customers always find their favorites, right when they’re craving them.

Social media

  • Associate Creative Director/AD
    Santa Hernandez Garcia

    Senior Copy Writer
    ANNIE STATON

    SENIOR ART DIRECTOR
    SHELBY PICKETT

    ART DIRECTOR
    ASHLYN CRAMBLIT

    COPY WRITERS
    ROSELLA CONTI & CHRISTIN KLAYMAN

    Creative Director
    SHANE MCGUIRE

    Executive Creative Director
    Joel Davis

    head of dell blue
    lisa bennett

    Producer
    MATTHEW KUHLES

    senior editor
    jason uson

    Production Partner
    Golden la

  • Associate Creative Director/AD
    Santa Hernandez Garcia

    Copy WriterS
    CHRISTIN WORKMAN & CATE SALONY

    Creative Director
    PAIGE GREGORY

    DESIGN DIRECTOR
    MEGAN STOHR

    CONSULTING ACD
    ANGELE DAVIDSON

    ASSET BUILDING AD
    MICHELLE CELENDON

    ACCOUNT MANAGER
    SANDRA REYES

    Executive Creative Director
    Joel Davis & SETH PERISHO

    head of dell blue
    lisa bennett

    Producer
    MEGAN MURRAY & ADNREEA RADULESCU

    Production Partner
    FRAMESTORE

  • Associate Creative Director/AD
    Santa Hernandez Garcia

    Senior Copy Writer
    ANNIE STATON

    SENIOR ART DIRECTOR
    SHELBY PICKETT

    ART DIRECTOR
    ASHLYN CRAMBLIT

    COPY WRITERS
    ROSELLA CONTI & CHRISTIN KLAYMAN

    Creative Director
    SHANE MCGUIRE

    Executive Creative Director
    Joel Davis

    head of dell blue
    lisa bennett

    Producer
    MATTHEW KUHLES

    senior editor
    jason uson

    Production Partner
    rsa films

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